Publishers futures are brighter than some pictures painted at Frankfurt Book Fair, we propose. Emerging from the shadows: Know your customer to optimise marketing results Insight on demand – for all This ebook introduces how technology enables you to know your...
We asked one of our interns, Donna Haws, why she chose to begin her career at Influential Software. I was interested in applying the base skills from my university course in a practical setting. With a background in financial analysis and a first degree in Economics,...
Haynes’ best-seller: The Imperial Death Star Owner’s Manual. Haynes offer a shining example of the surge in revenue that digital publishing can bring1, cutting through the prevalent scepticism that the industry will only triumph through traditional...
Influential Software supports the career development of graduates through internships, with our largest intake yet beginning in Autumn 2014. To gauge how effective the programme is, we asked interns who have worked with us over the last year how their experience has...
Successful M&As require watertight plans for organisations to metamorphose into data-tight IT infrastructures. Merger plans need to include comprehensive risk considerations and knowledge about the parties’ current infrastructures. They must be executed with...
Online retailers gather a wealth of data about their customers which offers great potential to optimise sales, to the extent of being able to surmise not only that a customer is pregnant, but the due date.1 A retailer can then offer appropriate products, although the...
