How much can retailers benefit from customer data?

Online retailers gather a wealth of data about their customers which offers great potential to optimise sales, to the extent of being able to surmise not only that a customer is pregnant, but the due date.1 A retailer can then offer appropriate products, although the...

Optimising digital publishing costs – and sales

Germaine Greer stated on Radio 4 that e-books ‘should cost pennies’1, but is this consumer ideal a realistic possibility? Ms. Greer proffered that digital publishing doesn’t require the bulk of traditional publishing costs, perhaps unaware that printing...

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